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Advanced · Self-paced learning

Strategic Crisis Communications

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When an incident becomes public, communication and leadership need coordinated statements. Decide whom to inform and who approves the message, then draft an initial statement with confirmed information, open questions and a time for the next update.

For your own crisis case or the course case, decide which groups to inform first, who approves a statement and who can stand in for that person. Draft an initial statement with confirmed facts, open questions and a time for the next update.

In the course case, the statement “operations are interrupted” is accurate after a site outage but gives affected people little information. Add confirmed impacts, a contact route and the next update time. When the situation changes, revise the statement and record its approval route.

What you will work on

  • You map stakeholders for a defined communication case according to influence, exposure and information need, and explain whom to contact first and why.
  • You define approval routes and decision rights, including a deputy for the absence of a central role.
  • You revise the statement after corrected incident information.

Who it is for

  • Corporate communications leadership
  • Press office leads
  • Executive sponsors with communication responsibility

Topics

  • Stakeholder mapping and prioritising whom to address
  • Approval matrix, roles and deputies
  • First statement: confirmed facts, open questions and limits of the claim
  • Communication rhythm and its link to the situational picture
  • Contradictory information and corrective communication
  • Transition from acute communication to review and learning

Your result

Keep an initial statement with confirmed impacts, a contact route and the next update time. The approval route also names a deputy if the approver is unavailable.

Prerequisites

Experience in corporate communications, a press office or a leadership role with communication responsibility, plus access to a case or reliable information on stakeholders and approvals. If that information is unavailable, you work with a course case.

Format and approach

Planned: 5–6 hours of self-study with short inputs, one case and editable templates. Self-checks help you revise your work.

Planned learning time: 5–6 hours

Enquire about this course

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